Summer Store Openings
Q3 of 2019 was a summer of firsts. During this quarter, Brookfield Properties introduced new concepts that are capturing the attention of shoppers, bringing value to our communities, and drawing attention to our best-in-class retail portfolio.
From a storefront dedicated to a digitally native beauty brand to an immersive food and beverage experience, here's a look at some of our new stores that are changing the future of retail.
Digitally native beauty brand comes to Water Tower Place
Morphe's grand opening at Water Tower Place marks yet another successful partnership between Brookfield Properties and digitally native beauty brands. In its first day, the new Morphe store exceeded its sales projections and brought in 7.5k shoppers. Fans gathered to view the brand's new lineup of products and to participate in a meet and greet with celebrity makeup guru, Jeffree Star.
The Table at Crate
Creating an immersive brand experience at Oakbrook Center
The Table at Crate, the first-ever full-service restaurant inside a Crate and Barrel store, has been introduced to Oakbrook Center in Oak Brook, Illinois. The unique space, which encourages visitors to indulge in creative food while enjoying Crate and Barrel's furniture and décor, breaks the boundaries of traditional retail by seamlessly integrating the shopping and dining experience.
Largest family-owned department store opens at Providence Place
Boscov's, a family-owned, full-service department store, opened at Providence Place in September 2019. Selling everything from clothing and makeup to furniture and household items, Boscov's 200,00 square-foot store is bringing added value to Providence, Rhode Island.
E-commerce giant opens first brick-and-mortar store at Natick Mall
Wayfair's first permanent brick-and-mortar store is now open at Natick Mall! The 3,400 sq. ft. space gives fans of the online retailer a brand new experience - the ability to touch and feel home decor items before purchasing.
The success of the home goods store at Natick Mall has led to a Wayfair pop up at The Streets at Southpoint. Brookfield Properties specializes in creating memorable in-store experiences, and we're thrilled to be giving Wayfair the opportunity to connect with customers in-person at a physical location.