In-mall brand awareness for grocery anchors
Comprehensive advertising programs raise awareness of new anchor spaces
As retail continues to change, so does our approach to traditional anchor spaces. To adapt to consumer's evolving needs, Brookfield Properties is introducing new grocery concepts to our centers throughout the United States. These grocery-anchored shopping centers create a one-stop-shop where shoppers can tend to their daily needs, including traditional retail, food shopping, dining, fitness, and entertainment.
These changing spaces are the future of retail, and Brookfield Properties is offering grocers the unique opportunity to join our tenant mix as an integral part of our centers. With 64% of the U.S. population within an hour drive of our properties, we give the grocery category the ability to expand their reach and bring value to vast, new audiences
One such concept that has been introduced to our properties is German-born grocery store, Lidl. Brookfield Properties worked with Lidl to implement a comprehensive advertising program that would raise awareness of their new store at the Staten Island Mall. The goal of this campaign was to educate the Boston market about Lidl's unique products and offerings, and set it apart as the area's go-to grocery store. A combination of traditional and digital advertising techniques drove brand awareness and captured the attention of families during the holiday season.
Advertising elements for this campaign included:
- Escalator wraps
- Column wraps
- Floor graphics
- Santa set decor
- Digital screen video
- Bulkhead wraps
- Social media
- Tree lighting activation
Digital screen video
Escalator wraps and Santa set decor