Cotopaxi: New Fashion Frontier
Introducing a digitally native fashion brand to its first brick-and-mortar location
As the retail landscape evolves, the debate of clicks vs. bricks continues to spark discussion amongst companies looking to increase sales and brand awareness. Opening physical locations can be particularly valuable for newer, digitally native brands, that can use brick-and-mortar locations to engage with their customers in new ways.
Cotopaxi is an outdoor gear and adventure brand with a social mission. They design, manufacture, and sell packs, apparel and gear, raising money for various humanitarian causes.
Brookfield Properties partnered with Cotopaxi to open its first permanent retail location at Fashion Place Mall in Salt Lake City, Utah. We celebrated the store’s August 15 opening with refreshments, giveaways, influencer meet-and-greets and, of course, the brand’s llama mascot.
We’re excited to continue using innovative solutions, unique spaces, and experiential concepts to help businesses build an efficient brick-and-mortar strategy, bring their brand to life, and provide increasingly popular connection points for our tenants and their customers.