Luxury Brand Partnerships
Creating better retail destinations with authentic, creative experiences and luxury brand partnerships
Consumer needs are changing, and so is the luxury retail experience. Modern luxury shoppers are seeking destinations that offer curated dining, fresh entertainment concepts and of-the-moment aesthetics—along with upscale fashion.
Brookfield Properties Vice President of Premier Property Leasing, Kirsten Lee, knows that luxury retailers must compel modern shoppers in new ways. Kirsten and team work to create unique, authentic environments in some of the world's most esteemed shopping districts and destinations. They then invite established and emerging luxury brands to connect with shoppers in those spaces.
“To create better luxury shopping experiences, you have to have a story—and it has to be legitimate.” - Vice President of Premier Property Leasing, Kirsten Lee
With a portfolio of 161 properties containing best-in-class retailers and first-to-market brands, Brookfield Properties is rewriting the story of modern luxury retail. Explore a few of our properties below, and get in touch to learn what's possible for your brand.
Ala Moana Center
The largest outdoor shopping center in the world
Named "America's Most Valuable Mall" by Boenning & Scattergood in February 2018, Ala Moana Center generates nearly $1.5 billion in retail sales annually. The center's stunning open-air design has made it known globally as an iconic shopping destination that draws local residents and tourists alike—including international visitors from Japan, Australia, China, Korea and Southeast Asia.
Notable luxury retailers include Valentino, Rimowa, Emporio Armani, Neiman Marcus, Harry Winston, Gucci, Prada, Bottega Veneta, Louis Vuitton, Burberry, Fendi and Cartier.
In 2015, we completed Ala Moana Center's 650,000 square foot Ewa Expansion, adding Hawaii’s first Bloomingdale’s, a new flagship Nordstrom, and 200,000 additional square feet for luxury boutiques and eateries—including Hermès, David Yurman, Tory Burch and Coach.
The creation of an open-air performance space—surrounded by lush, local Hawaiian greenery—has allowed for the addition of more than 800 performances of authentic island music annually (including a daily Hula show). The expansion also enhanced Ala Moana Center’s existing and beloved art installation—a curated art walk inspired by Hawaii’s history and culture. The multi-million-dollar art collection includes some of the world’s most renowned artists, including Japan’s Yayoi Kusama.
Las Vegas, Nevada
Las Vegas, Nevada
Grand Canal Shoppes
A grand, Venetian-themed oasis for luxury shopping, directly off the Las Vegas strip
Shopping, dining and entertainment have surpassed gaming as the top three activities for Las Vegas tourists. The Grand Canal Shoppes caters to these new preferences by offering luxury retail, dining concepts by celebrity chefs and world-class entertainment options.
The Venetian, an attached luxury resort combined with the Sands Expo Convention, is the largest hotel and convention complex in the world—with over 2.3 million square feet of meeting space. The Venetian | The Palazzo generates more than 20 million domestic and international visitors annually, channeling an additional traffic source toward Grand Canal Shoppes' luxury retailers.
Luxury retailers are a natural fit for this environment, with notable names including Barney's New York, Louis Vuitton, Jimmy Choo, Salvatore Ferragamo, Fendi and Burberry.
Luxury shopping center located within two of the United States' most affluent counties
Often considered the “Rodeo Drive of the East Coast,” Tysons Galleria generates over $400 million in retail sales annually. The luxury shopping center's trade area includes both Loudoun and Fairfax counties—two of the wealthiest counties in the United States. Additionally, the easy proximity to Ronald Reagan National and Dulles International airports invites visitation from the tens of millions of domestic and international tourists who visit the nation’s capital each year.
Notable retailers include Neiman Marcus, Saks Fifth Avenue, Céline, Chanel, Louis Vuitton, Vince, Zilli, David Yurman, Gucci, Prada, Burberry and Cartier.
Coral Gables, Florida
Coral Gables, Florida
Shops at Merrick Park
World-class shopping destination catering to a community with the nation's highest percentage of young millionaire households
Generating over $350 million in sales annually, Shops at Merrick Park delivers world-class shopping and dining in an unparalleled setting in South Florida. The luxury center houses trendy boutiques as well as lifestyle businesses such as Equinox Fitness, Soul Cycle and a Landmark Theater.
Catering to the affluent and fashion-forward resident who appreciates style and substance, nearly 1 out of 4 Miami residents shopping at Shops at Merrick Park have incomes greater than $150,000. Situated near Coral Gables’ downtown—which is home to business headquarters such as Del Monte Produce and Bacardi USA—Shops at Merrick Park benefits from over 100,000 employees working within three miles of the center.
Shoppers enjoy upscale retailers like Neiman Marcus, Nordstrom, Tiffany & Co., Gucci, Tourneau, Jimmy Choo, Joie and Diane Von Furstenberg.