Uniqlo Expands From Pop-Up to Perm
Brookfield Properties Helps Our Tenants Reach New Audiences with Strategic Spaces
We specialize in growing retail brands by helping them enter new markets, open stores, and expand existing locations. We loved collaborating with Japanese-owned fashion label Uniqlo on their Hawaii market strategy, transforming their existing pop-up at Honolulu's Ala Moana Center to a 17,300-square-foot flagship space which delivered elevated value to the center and its shoppers.
Uniqlo's new store opening has grown its Hawaii footprint by nearly 7x. To celebrate the new space, it was important for us to incorporate details that would resonate with the community and showcase our strategic understanding of the local market.
This inspired us to kick-off the store's January 17, 2019 opening with a blessing by a Japanese priest and a performance by a local Taiko (Japanese percussion) group. The first customer was honored by inviting him to participate in the ribbon cutting ceremony and all customers were gifted Uniqlo-branded flip flops with purchase. The store also features everything from their staple items to Hawaii-exclusive shirts and dresses that locals and tourists alike can enjoy.
As brand awareness for this Japanese fashion label has grown, Brookfield Properties has provided location analysis to aid in the selection of their retail center locations nationwide. Uniqlo opened its first Brookfield Properties-owned flagship store on Chicago’s Michigan Avenue in 2015, strategically growing sales and locations in the retail space. Uniqlo is now located at 8 of our properties, including Glendale Galleria, Natick Mall, and Willowbrook.
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