Explore Pop-up Leasing
Examples of our Pop-up Shops
Looking to grow your business? Opening a new store can feel like a risk, but short-term leasing can help to create brand affinity with a lower investment.
Pop-ups help brands expand into new selling formats, reach new audiences and test different markets. Activations can be hosted at one location or at a number of properties. Explore our world of pop-up leasing below and on Instagram, and reach out to learn what's possible for your business.
E-commerce giant enters brick-and-mortar
Wayfair, the world's largest online home goods store, has entered the world of brick-and-mortar by way of pop-ups. The e-commerce giant has popped up at The Streets at Southpoint and at Natick Mall, where the brand now has a permanent store!
The Wayfair pop-up shops give shoppers the chance to browse through hundreds of budget-friendly home decor items and walk away with them that same day.
"This is a Tiffany T"
Immersive experience at Ala Moana Center celebrates iconic jewelry collection
Brookfield Properties invited shoppers into the brilliant and timeless world of Tiffany & Co. at the "This is a Tiffany T" pop-up experience at Ala Moana Center in Honolulu, Hawaii.
The pop-up experience was located steps away from Tiffany & Co., where guests were encouraged to view the Tiffany T line and learn how the styles can be mixed, matched, stacked, and layered.
Pop-up experience delights cereal lovers at Baybrook Mall
The Cinnaverse Experience was a unique pop-up at Baybrook Mall that brought the taste, sight, smell, and feel of Cinnamon Toast Crunch to life. The fun, interactive experience allowed fans of the sweet cereal to immerse themselves in the qualities of Cinnamon Toast Crunch - from the taste and texture to the cereal's staple cinnamon and sugar swirl.
Best Buy at Northpoint
Tech Product Pop-Up at North Point Mall in Alpharetta, GA
The Best Buy Tech Home pop-up, which appeared as a large-scale “home” in the center court of North Point Mall in Alpharetta, GA, introduced shoppers to the devices making up today's internet of things. The engaging pop-up gave shoppers a hands-on experience with tech devices that might normally be purchased online.
Featured brands such as Microsoft, Philips, Netgear and Sony gained affinity through physical positioning in the familiarity of a “home,” allowing shoppers to enjoy the technology as it would be used within their own kitchens, living rooms, bedrooms, office spaces—and ultimately, their lives.
Kanye West "Saint Pablo"
Musical Artist Promotion at Multiple Locations
Kanye West's "Saint Pablo" pop-ups, hosted at six properties, created an experience for millennial shoppers that went beyond a traditional in-line store. The three-day initiative showcased The Life of Pablo merchandise products as if they were pieces of artwork in a gallery. More than 15,000 shoppers visited the installations at Northbrook Court in Chicago, Stonebriar Centre in Dallas, Fashion Show in Las Vegas, Miami Design District in Miami and Clackamas Town Center in Portland.
Thanks to a strong partnership with the retailer, we were able to execute all details of the pop-ups. The team expertly handled everything from the contract to installation to dismantling, all within the span of a few days–proving their ability to pull off a large-scale experience, successfully.