5 Ways Brookfield Properties Can Help You Open a Business
If you're a first-time entrepreneur or just starting out in a new industry, we're here to partner with you as you open your business. Here are some of the ways we can help guide your entry into the retail world.
Step 1: Choosing the right retail space
Each of Brookfield Properties' leasing options offers our tenants various advantages, and our Leasing team can help advise you on what setup might work best for your needs. From temporary stores to permanent leasing, we have the spaces to attract your audience, build brand awareness, and increase sales. Consider the following options before choosing your perfect retail space for lease:
Kiosks: Leasing a kiosk is a versatile and customizable way to attract new customers in a shared common space. By utilizing a 360º design, your kiosk allows shoppers to experience every aspect of your unique products.
Retail Merchandising Units: RMU's, or carts, offer plenty of advantages to first-time and experienced retailers alike. Carts offer the ideal platform for specialized product sales, launches and test marketing in the center of our busy common areas.
Pop-ups: Showcasing your products in a pop-up store can generate interest among shoppers who are already in the mood to buy. For digitally native brands, a pop-up shop can also be an effective way to test a new market or access new audience segments.
Permanent inline leasing: Whether you are a first-time retailer or an experienced business owner, our permanent inline leasing options and expansive list of retail properties for lease have the potential to expose your brand to millions of customers each day.
Step 2: Merchandising your product
Your store's visual identity can set you apart from other retailers in the space. Retail merchandising includes store layout, traffic patterns, signage, display sets and beyond. That's a lot to keep in mind when starting your business. Our Retail Development team is available to discuss your specific needs and offer visual merchandising guides to help you get started.
Step 3: Marketing your business
Our Marketing Department aims to drive traffic and sales for our tenants, and to build and strengthen emotional connections with key audiences. We offer ongoing marketing support for new store openings, key retailers, and pop-ups.
We are invested in the success of our retail partners and committed to helping you achieve your marketing and sales goals. Our marketing capabilities include digital support, local support, cross promotional support, as well as customized needs.
Step 4: Engaging your local community
Partnering with Brookfield Properties means more than just access to great spaces and a helpful team of retail and real estate professionals. We offer our retail partners direct access to communities of dedicated shoppers who are consistently giving them their trust, loyalty and support.
We are constantly thinking of ways to utilize our spaces to create community engagement opportunities and to build meaningful relationships between us, our tenants and local shoppers. From makers markets that invite local crafters to showcase their products, to outdoor movie nights that bring together families and community members, we are always thinking of ways to engage, excite and inspire our communities.
Step 5: Tying up loose ends & supporting your business
There are a lot of moving pieces when opening a new store location. As your partner, Brookfield Properties wants to ensure that your transition into our properties is as seamless as possible.
We are here to support you in the following ways:
Having internet connection shouldn't be on your list of things to worry about when opening a new store location. Brookfield Properties' provides multiple methods of setting up your internet, including hardwiring and using a tenant mobile internet called Cradlepoint. We have you and your Wi-Fi covered.
Local Service Providers
Need help painting your walls or fixing a lock? Our partnership with Worksmith makes it easy for you. Worksmith is a store experience management platform that allows tenants to easily connect with local service providers. The software-enabled marketplace helps retailers find, schedule, manage, and pay local vendors all in one place.
Our tenants' safety is extremely important to us, which is why we take multiple measures to ensure that all property employees are taken care of. Through LiveSafe, a mobile application that delivers actionable crowdsourced safety and security intelligence, employees are notified of any security issue via text, calls, photos and video.